A Facebook Business page is a free platform for all businesses, where you can use it for your business benefits to make it reach all those people who don't know about your business in the area and where your business is to be found. And also they can take a look at the list of products and services that you are offering to your customers. In short, we can say that Facebook is a platform where you get to interact with your customers and increase the awareness between them about your business. Creating a Facebook Business page is not a difficult thing for anyone, you only need to follow the process but if you don’t know at all don't worry we are here to help you with it in every step as you go down reading the whole blog.
To set up your Facebook Business Page you will need to follow the following 4 Steps but to make it is useful after you need to follow another 6 Essential Steps. And also you need to organize the necessary information for the registration purposes of your Facebook Business page to proceed without any problem until the last step of registration.
1) You're Business Online Name and its Description
In this section, you will give a name to your business on the online platform. We mean that by which name you want that the people can search for your business name online usually it is the name that your business already has. In the about section, you will tell the people what your business really does very short in few lines.
2) Business logo as a Profile Photo with a Cover Photo
This section is to use a profile photo and a cover photo to represent your business on the online platform, like a website. The profile photo can be your business logo and the cover photo can be your business product photos or the lists of services that your business is offering.
3) The Action Button for Your Customers
In this section, you will provide the options to your customers like calling or texting Button, if your customer needs your products or services they will use it to contact you without wasting any more time.
4) Your Business Online Website
To send your customers further information regarding your business, products, and services it will be wonderful if you make an online website, where also your customer can buy your products and services online without wasting any more time.
To create a professional Facebook business page it is very important that you should have all the above information before you create your Facebook page but you can also create a Facebook business page without having all those information but it won't be to the level of satisfaction of your customers. So if you have all the above information in your hand then let's go we start creating your Facebook business page.
One thing which is very important you need to know is that Facebook doesn't allow anyone to make a business page separately from its personal profile it needs to be linked to your personal profile according to Facebook rules and policies, because every business page needs an admin, who is a person who manages the business page all the time.
1. Your Business Online Name and its Description
So to start creating your Facebook business page first you need to login to your personal Facebook account and then you go to your Facebook menu options and find from there the option Pages where you can see it as bellow in the picture.
Pages option is the fourth one in the list from the bottom and as you click on it you will see the following page.
Click on Create a page or create a new page if you already have one and follow the process as below in the picture.
Enter The Business Name that you have already chosen and choose the category your page falls in to For Example if it is a food place then you should go for a restaurant or if it is an online store then you should write shopping & retail. But as you start writing the Facebook will also give you the auto-generated one category options from where you can choose the exact one. In the description section write a few lines about your business, For Example, it is functions and services which we have already discussed in the above section.
Once you finish with the name, category, and description of the page then click on create page blue flash on the left bottom corner of the page to create your business page.
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Now Start adding your profile picture with your business cover photo and click on save to save all the changes you bring after the creation of your business page. Your cover photo should be at least 400 pixels wide by 150 pixels tall. Make sure your profile picture and cover photo are beautiful and clear, designed by a professional if possible for you. Because your profile photo and cover photo is the face of your business and it should look professional like the others, otherwise it will be very difficult for you to attracted your audience to visit your Facebook business page.
After clicking on save it means everything is going to be saved and your business page creation is finalized and you will be sent to your page called Azadi you will see it in the following picture.
Now the next very important step that you need to complete is the following section that you see very clearly in the picture, which includes your business location, description, website, contact number, email address, and opening hours, where you can add each one of this information by clicking on each one of the options ones by one.
3. The Action Button for Your Customers
After we have complete all of the important information on the Facebook Business Page, now it is time to add an action button for our customers, which will appear in the top right-hand of our business page below our cover photo. This button will acts as a call to action (CTA) for us on our Facebook Business Page and it is free to be used by our customers. This option is very useful for business owners to remain in contact with their customers all the time, and receive their wonderful suggestions all the time for the betterment of the business.
Click on Add a Button-----> and choose from the options you want to add as a button by providing further detail.
4. Your business online Website
As we have already shown you the about section where you have to put your website address. We want you to make sure that your website link address is properly to add it and it is functional. Because the Website link section is very important in a Facebook Business Page for our customers. We have noticed that when a customer likes your page and they visit your Facebook Business Page after few clicks on your Facebook Page they click on your website address to get more details about your product and services of your business and that is why it is very important to be correct and in functional form.
Now that you have been able to create a Facebook Business Page and being able to through all the necessary information inside which were compulsory and related to your business for a better understanding of your customers. For Example Contact information, Email address, Website address, Products, and Services detailed information.
Now we have another 6 ESSENTIAL STEPS to follow after the registration of your Facebook Business Page, which are as follows. Why? Because we want you to be successful and we want to make use of your Facebook Business Page for you after it is beginning. Otherwise, there is no need of having a Facebook Business Page.
1) Invite Your Friends to Follow Your Page
Facebook will request you to invite your current Facebook friends from your personal account to like your new Facebook Business Page. Your existing Facebook friends can provide good early support of likes for your new Facebook Business Page. As you see in the picture below there is an option to invite suggested one by Facebook but if you click on See All Friends then you will be able to invite whoever you want from your personal account friends lists.
2) Publish New Products Photos and Details
It is very important that your page should be active and informative before you start promoting it. Always try to post news and updates as soon as possible before it goes live. Very important to keep your page fresh and keep your audiences engage.
3) Start Messaging
Let your customers message you, try to set up an automatic messaging response for your customers who message you through your Facebook Business Page so that your customers shouldn’t wait a lot for the response of their messages. And try to respond to your customers on time when they message you for courtesy. Because it is very important for well being of a Business that it is customers remain always happy.
4) Add Special Features
To make your page more interesting and useful for your customers, it will be better if you add more special content on your page, such as your products and services list or if it is a restaurant you can display your menu in the menu sections. You can also announce job opportunities for your business if you need new talents and your customers will love this to visit your page.
5) Promote Your Page
As you finalize the setup of your Facebook Business page, now if you want to increase the follower's list of your Facebook Business Page then you should create a budget for your page so that you can use it for advertisement purposes. Why? Because it is very important to increase the traffic towards your Page and this way you will also bring a great increase in your business annual revenue.
6) Keep Improving
We want you to always track the posts and contents that you post in your Facebook Business Page through the Insights option in your account for business, to know that exactly how many people you are reaching through your posts and contents. Because this will be very helpful for you to understand that what kind of contents or photos you should produce for your business advertisement in the future.
In the end, we hope that you enjoyed reading our blog, and get the exact information you needed after reading the entire blog regarding the creation of a Facebook Business Page. Let us tell you that we wrote this blog because we wanted to help those who are not able to create their own one and those who have already created one but they don't know, what the next steps are and that is why we have explained it in this blog step by step. And we hope that after reading this entire blog now they can be able to create their own one with any problem and start using it for the betterment of their businesses.
And please don’t hesitate to ask us if you have any sort of questions in your mind.
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